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Principal Position / Long Duration

CWADM

A book. A universe. A long-duration position.

Position Thesis

Build the world around work worth returning to.

CWADM is the principal Republic of Holdings position: a narrative property with publishing at its center and reader experience, discovery, media and adjacent systems built around that center.

The objective is not to make every possible product. It is to identify the small number of surrounding systems that increase the durability, reach and depth of the underlying work.

Current Position

What the position contains

The position is larger than a single title but narrower than a generic media strategy.

Publishing

The Father

Primary book and founding narrative property.

Reader

Reader Experience

Public reading and relationship surfaces around the universe.

Discovery

FIND

Discovery infrastructure with utility beyond a conventional book page.

Pathways

The Roads

Affinity-oriented ways into the universe.

Experiment

Sidewinder

Branching narrative structures where they earn their complexity.

Media

Programming

Voice, audio and video that strengthen the publishing position.

Current Decision

Concentrate first. Extend second.

The surrounding systems are valuable only if they make the principal work easier to encounter, understand, enter or stay with.

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